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MKTG 470-50: Business to Business Marketing: Finding Articles

Finding Articles

Prepared by Alec Sonsteby (2/12)

The Library provides access to two primary business research databases that contain information on the topic of business-to-business marketing and social media. Both of these resources are accessible off-campus; simply log in with your Metropolitan State username and password (the same information you use to log into D2L):

While the body of scholary and trade literature about B2B marketing and social media isn't vast yet, I've constructed some sample searches for you to get a sense of what's available:

  • ABI/Inform Global sample search
    • This sample search uses the following parameters:
      • "business to business commerce" (subject) OR B2B (keyword) and "social networks" (subject) OR "social media" (keyword) OR "social network*" (keyword)
      • peer reviewed articles only
      • published between 2009 and the present
    • Options:
      • Uncheck the "Peer reviewed" limiter to greatly expand the search. Articles from trade publications and business newswires will be included.
      • Consider revising the above search by swapping out [(su.EXACT("Social networks") OR "social media" OR "social network*")] with the name of a specific platform, like LinkedIn, Twitter, or Facebook, or concept, like viral marketing.
      • Consider replacing the whole search query with the names of experts in the field to see what articles they've written or where they've been quoted. Example search: "Paul Gillin" OR "Eric Schwartzman" OR "Lon Safko"
  • Business Source Premier sample search
    • This sample search uses the following parameters:
      • "business-to-business transactions" (subject) OR "business-to-business electronic markets" (subject) OR B2B (keyword) and "social networks" (subject) OR "online social networks" (subject) OR "social media" (subject) OR "social media" (keyword) OR "social network*" (keyword)
      • published between 2009 and the present
    • Options:
      • Consider revising the above search by swapping out [((DE "SOCIAL networks") OR (DE "SOCIAL media") OR (DE "ONLINE social networks") OR "social media" OR "social network*")] with the name of a specific platform, like LinkedIn, Twitter, or Facebook.
      • Consider replacing the whole search query with the names of experts in the field to see what articles they've written or where they've been quoted. Example search: "Paul Gillin" OR "Eric Schwartzman" OR "Lon Safko"

Another database to explore is Communication and Mass Media Complete. Here's a sample search.

Tips

  • Sometimes there is no "Full Text" link next to an article of interest and instead there is an icon that looks like this: Find Articles. Click on that icon to search for the article's availability in the library's other research databases.
    • If we have access, you'll be connected immediately.
    • If we don't have access, you'll be brought to a screen that will provide you the option of requesting the article (free of charge) from another library (this is called interlibrary loan). Receiving an article from another library takes--on average--5 business days, and most arrive electronically.
      • Click on the "Request this article via Interlibrary Loan" link.
      • Log in with your 14-digit library number (found on the back of your Metro State ID) and your last name.
      • The request form will be fillied in for you.
      • Check the box at the bottom of the page and then click the "Go" button to place your request.
      • Check your Metro State email daily for an arrival notice from the library.

Ask Us

Reference Desk: (651) 793-1614
General information: (651) 793-1616
Email: library.services@metrostate.edu